DAVID LULIC
My first memory was not a lullaby. It was sirens swallowing the night.
My mother covering windows. Television light on frightened faces. buildings learning how to disappear.
I grew up believing beauty was temporary. That every room could become a ruin.
I build worlds before they burn.
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CRUSHED DESIRE
Project type
Fashion Campaign
Date
July 2026
Location
Athens, Greece
Client
2nd2
CRUSHED DESIRE explores the fragile space between intimacy and restraint. Leather, metal, and skin become equal materials, dissolving the boundary between ornament and body. Developed for 2nd2, the campaign constructs a monochromatic world where desire is expressed through tension, texture, and gesture.
I directed and styled the project as a study of attachment, allowing the jewelry to function as both object and emotional extension.
